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Since ChatGPT and other LLMs (Perplexity, Claude, Gemini) have been introduced, a fierce debate has raged between two camps. Both agree that these platforms are emerging as new search engines, but what really matters is how do you get your brand recommended?

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Peter werkt sinds 2008 in search en digitale strategie. Bij Think again onderzoekt hij hoe AI het zoeklandschap en het marketingvak fundamenteel verandert.