Productiviteit

The AI paradox: why more productivity doesn't mean less work

New Harvard research shows that AI tools do not make work easier, but intensify it. What does this mean for how we use AI and what can organizations do about it?

EM

Erik Mus

9 February 2026Updated on 9 March 20269 min read

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The AI paradox: why more productivity doesn't mean less work

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EM

Erik Mus

Erik werkt sinds 2012 in marketing en digitale strategie. Bij Think again onderzoekt hij hoe AI de manier waarop we werken en het marketingvak fundamenteel verandert.

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The AI ​​paradox: why more productivity doesn't mean less work