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You've probably heard someone say, "AI is just a chatbot." Or just the opposite: “AI will soon take over all our work.” Both statements are equally unhelpful. The reality is a lot more nuanced and a lot more interesting.

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Erik werkt sinds 2012 in marketing en digitale strategie. Bij Think again onderzoekt hij hoe AI de manier waarop we werken en het marketingvak fundamenteel verandert.