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I was recently doing an analysis that would normally have taken me half a day. To be honest, I had already postponed it a few times because I didn't feel like it. Collecting and exporting data from different sources, merging, research, recognizing patterns, making connections, writing a clear story. Now it took me less than an hour. And the result was better than what I made in half a day.

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Peter werkt sinds 2008 in search en digitale strategie. Bij Think again onderzoekt hij hoe AI het zoeklandschap en het marketingvak fundamenteel verandert.