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AI Search
Get recommended everywhere customers search
More and more people ask their questions to ChatGPT, Perplexity and Gemini. But classic search and discovery platforms haven't disappeared. It's not either/or, it's all of the above. We help you get recommended across every layer, from a first training to a full strategic programme.
[ The shift ]
The search landscape has changed. Most brands are still optimising for the old world.
The real shift isn't from Google to ChatGPT. It's from 'optimising one channel' to understanding how people search, explore and decide across all platforms. Optimising only your website is no longer enough.
AI combines information from dozens of sources and recommends what surfaces most frequently and consistently. Not who's best optimised, but which brand has the strongest story across all platforms.
85%of brand mentions in AI Search come from third-party content
Only 13% comes from your own website.
89%of buyers research on at least 3 platforms
The purchase decision isn't made on a single channel.
5xhigher conversion via AI Search than Google
Users in AI Search arrive 'primed': ready to convert.
Sources: AirOps Research, McKinsey & Company, Superprompt Research
[ The playing field ]
Total search volume is expanding, not shrinking
AI Search doesn't replace Google. It comes on top. Discovery platforms too. Three layers, one growing market.
The myth
SEO is dead. AI is taking over. Drop everything and optimise for ChatGPT.
The reality
Google search volume remains stable. AI Search and Discovery are added on top as incremental channels. Total volume is growing.
Our difference
Most agencies optimise for one layer. We build a strategy that connects all three layers, so every action strengthens the others.
[ The approach ]
Three layers, one strategy
AI recommends what it encounters everywhere. You get recommended layer by layer: from a strong web foundation, via Discovery platforms, to AI Search.
AI Search
Discovery
WEBSITE
Website
The foundation. Technically sound, content-rich and structured for search engines and AI.
Discovery & Social Search
YouTube, Reddit, LinkedIn, forums and reviews. Where your brand is discovered, discussed and recommended.
AI Search
ChatGPT, Perplexity, Gemini and AI Overviews. AI recommends what surfaces most frequently and consistently.
Each layer feeds the next. A strong brand starts with a strong website, is amplified through presence on Discovery platforms, and ultimately gets recommended by AI.
[ The offering ]
Choose the programme that fits
From a workshop to a full first year on track, the largest package bundles strategy, workshop and guidance in one figure (€24,000). Multiple domains? See below the cards.
In-house workshop
Workshop
A full day of hands-on work with your own brand, at your office. We tailor the programme to your industry: no generic boilerplate, we go deep on your market and competition from day one.
€ 3,000
- Think again method (3 steps)
- Concrete frameworks + action plan
- Intake, workshop and deep dive, content tailored to your sector
Custom strategy
Strategy
A full strategic programme for one product group or domain: three-layer audit, content strategy and a prioritised action plan your team or agency can execute immediately.
€ 10,000
- Website deep audit + improvement plan (technical, content, structure)
- Discovery & social strategy for YouTube, Reddit, forums and reviews
- AI Search: brand, competitors, gaps and priorities
- Content strategy + prioritised action plan
Team + strategy
Strategy + In-house Workshop
The full strategy programme combined with an in-house workshop for your entire team. So everyone understands the context and can execute the action plan.
€ 12,000
- Everything from the strategy programme
- In-house workshop for the entire team
- Team has skills + strategy to start immediately
- Workshop track: intake, deep dive and applied work on your brand
Full year 1
Strategy + Workshop + annual guidance
The full programme plus your first year of guidance, one price for year one.
€ 24,000
- Full Strategy + In-house Workshop
- 4 quarterly sessions + monthly monitoring
- Adjustments from new data and market shifts
Extra product group or domain
Does your organisation have multiple product groups or domains, each with its own competitive landscape and market dynamics? Each additional product group requires additional research.
€ 5,000
per additional product group, excl. VAT
[ Our approach ]
How to win in AI Search
AI Search is not about tracking prompts and calling it strategy. It's not about swapping Google for ChatGPT either. It goes beyond optimizing your own website: you need to show up where your audience orients and decides, on your site and beyond. Search happens everywhere, but not the same way everywhere. It starts with understanding how people search, orient, and decide across platforms, and connecting that to deep platform knowledge. That's how you win in AI Search.
Strategic foundation
Audience and pain points first, not a channel. Your site and beyond: wherever people orient and decide.
Search intent differs by surface
Search intent differs by platform. That insight is the foundation for your strategy across content and channels.
Optimize everywhere
More than your site or search alone: discovery, social, video, and AI matter too. One integrated approach, using search intent by channel as the compass for content and channels.
Strategic foundation
Audience and pain points first, not a channel. Your site and beyond: wherever people orient and decide.
Search intent differs by surface
Search intent differs by platform. That insight is the foundation for your strategy across content and channels.
Optimize everywhere
More than your site or search alone: discovery, social, video, and AI matter too. One integrated approach, using search intent by channel as the compass for content and channels.
Not sure where to start?
We'd love to help. Tell us where your team stands and we'll advise which step delivers the most value.
Schedule a call